济南电视台著名主持人老万为您揭秘王硕士臭豆腐制作全过程:
王硕士臭豆腐制作主要分为三部分:臭汤制作,泡菜制作,臭豆腐制作。
臭汤制作:王硕士臭豆腐是北方自己的臭汤制作基地的臭豆腐。臭汤采用由南方引进的苋菜,经过精心培育,选取成熟的苋菜杆,加入竹笋、雪菜、大料等,再添加陈年老卤,经过6—12个月的天然发酵,方能成为腌制臭豆腐的臭汤。
泡菜制作:我们的泡菜融合了四川泡菜和韩国泡菜做法,包含酸、辣、甜、鲜四种味道,选用鲜嫩的卷心菜,切丝,放盐腌制半小时,控水,然后放入白醋、白糖、味精、辣椒油、蒜、鲜辣酱(由本公司辣椒基地制作)等,搅拌均匀,酸辣爽口的泡菜就可以了。
臭豆腐制作:王硕士臭豆腐使用的是颗粒饱满,生长期较长的非转进因东北大豆,经过再次筛选,然后磨浆、点卤、模具压制、切割,制成豆腐原胚,放入臭汤中腌制6—12小时(根据季节不一样时间不一样),再冲洗,码放整齐装盒,然后放入油中炸至色泽金黄,外酥里嫩,再将秘制的酱料抹匀,放上爽口的泡菜,正宗的王硕士臭豆腐就可以出炉了。
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开店这样做,让消费者第一个想到你……
开店创业,你经历过这样的窘状吗?人家的店一开张,马上就会引起共鸣。人家的商品一经推出立马就会吸引一大批的消费者,而你家门口经常萧条冷淡。
Have you ever experienced such embarrassment when starting a business? When people shop opens, they will immediately resonate. The merchandise will immediately attract a large number of consumers, and your door is often depressed.
今天,我们就来分析一下,如何让消费者主动选择你家,如何让消费者第一个想到的就是你。
Today, we will analyze how to let consumers choose your home, how to let consumers think of you first.

大量研究数据表明,大部分消费者对于自己的购买行为绝大多数都是被动的,没有意识的。

臭豆腐加盟

A large number of research data show that most consumers are passive and unconscious about their purchase behavior.
古话说的好“唯小女子难养也”。就好比买衣服,很少有女人说衣服坏了再买,而是说逛街的时候看到某件衣服,喜欢了就会买下来,这是一种被动的行为。
As the old saying goes, "only a little girl is hard to raise." It's like buying clothes. Few women say they buy clothes when they break down. Instead, they say they will buy clothes when they see them when they go shopping. This is a passive behavior.
开店做生意最难的就是主动吸引人家的注意力,产生被动购买能力。很多时候人们并不知道什么是适合自己的,这时候就需要你来做引导消费。让消费者看到某样东西第一个想到的就是你。
The hardest part of opening a business is to attract people's attention and generate passive purchasing power. Many times people do not know what is suitable for themselves, this time you need to guide consumption. The first thing that makes consumers see something is you.
一、主动引导消费
First, take the initiative to guide consumption.
在这个大众创业的大环境下,对于创业者来说会面临成千上万种选择。但是数据显示其中选择餐饮行业的几乎占据一大半,人们脑海中最先想到的往往就是低门槛,高回报的好项目。
In this environment of mass entrepreneurship, entrepreneurs will face thousands of choices. But the data show that almost half of them choose the catering industry, people often think of the first low threshold, high return good projects.
这样的决定,实际上是由于人们在成长的过程中,随着社会阅历的精进,大脑会产生一种连锁反应。直接引导人们做出选择,就好比引导消费是一样的道理。
This decision is actually due to the fact that the brain produces a chain reaction as people grow up and as society advances. Direct guiding people to make choices is just the same as guiding consumption.
唯有做到最大可能满足消费者需求,主动引导人家选择你的产品,你才有把握掌握商机,占据最有利的市场价值
Only by maximizing the potential to meet consumer needs and actively guiding others to choose your products, can you grasp the business opportunities and occupy the most favorable market value.
二、利用消费者创造价值
Two, create value by using consumers.
何为价值,对于消费者来说就是花最少的钱享受最大价值化的东西。
What is value, for consumers, is to spend the least money to enjoy the most valuable things.
中国人们从众心理是出了名的,但事实证明人们其实都是爱贪小便宜的。从众心理与生俱来,看到某明星穿了一款比较时髦的衣服,就想收纳一件到自己的衣橱。看到某网红美食很受欢迎,就想自己也买来吃。看到某商品在搞活动,就想趁此机会好好享受一把。
People in China are famous for their psychology of conformity, but it turns out that people actually love to be petty. The herd mentality is inherent, seeing a star wearing a more fashionable clothes, want to accept a wardrobe to their own. Seeing a network of red food is very popular, I want to buy it myself. When you see a product doing activities, you want to take advantage of this opportunity to enjoy it.
利用消费者这种从众心理来打造你的商品,有时候会取得意想不到的效果。有时候你去餐厅点餐的时候,看到标着最受欢迎的菜品,不知道你会不会也点来吃。看到某菜品做活动,你会不会就想趁这个活动贪小便宜。
Using consumer psychology to build your products can sometimes achieve unexpected results. Sometimes when you go to a restaurant to order, you see the most popular dishes marked, I don't know if you will order to eat. If you see a dish doing activities, do you want to take advantage of this activity?
不要否认,绝多数时候你也是会这么做的,这就是所谓的商业价值。
Do not deny that most of the time you will do so, which is called commercial value.
三、创造愉快的消费体验
Three, create a pleasant consumption experience.
现如今,消费观念已经不同于以往,这一点明显体现在餐饮消费上。人们对于吃的追求已经上了一个档次,不仅要求吃好,还要求体验要好。
Nowadays, the consumption concept is different from the past, which is clearly reflected in the consumption of food and beverage. People's pursuit of food has reached a level, not only to eat well, but also to experience better.
为什么海底捞价格贵,还要预约,人家生意一如既往的要好。所有的一切都归于它优质的服务体验,人们花钱买的就是他的消费体验,没有什么矛盾可言。
Why is the price of seabed fishing expensive and reserved? Everything is due to its quality service experience, and what people pay for is its consumption experience. There is no contradiction.
话说海底捞的味道也就一般,服务质量自然没得说,几乎每一位在海底捞用餐后的顾客都会对他的服务赞不绝口,可以说这是一个最成功的案例。
Say that the taste of Haidilao is ordinary, the quality of service naturally do not have to say, almost every customer after eating in Haidilao will praise his service, it can be said that this is the most successful case.
除了海底捞,我们身边也有很多服务体验不错的餐馆。你只要学会把握消费者心理需求,就可以获取不一样的销售体验。
Besides bathing, we also have many restaurants with good service experience. As long as you learn to grasp the psychological needs of consumers, you can get different sales experience.